If you choose one perspective, you are rejecting all others

«I suspect we are bored by the nostrum that art has no social utility; it has meaning and, occasionally, consequence. While it won’t mow the lawn, it will allow us to experience the world from the perspective of the teenager mowing it. Graphic design might depict any of this: the mower, the manufacturer, the grass, the fertilizer, the teenager, the digital audio player, the homeowners, the lurking landscapers, the suburb, the gas station, the city planners, the county, the state of nature, the world of apathy. In choosing perspective and defining a worldview, you must make critical judgments. If you choose one perspective, you are rejecting all others. On what basis? On whose behalf? To what end?»

 

[BARRINGER, David, American Mutt, in BIERUT, DRENTTEL, HELLER, Looking Closer 5 Critical Writing on Graphic Design, 2006]

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