Cura. magazine

Research project | Free University of Bozen-Bolzano

Cura. Magazine
Making an Exhibition


«“Cura.” magazine – a quarterly that is part of a wider curatorial project – has launched, with its Spring/Summer 2012 issue, a new feature, Making an Exhibition, that ‘investigates different aspects of curating and exhibition making,’ and it does so by focusing on the practical issues rather than on theoretical ones. The feature aims at looking behind the scenes, at all the figures who are usually involved in the collective process of making exhibitions.

The first survey is dedicated to graphic design, with four interviews made by Adam Carr with APFEL, Jurgius Griskevicius, Jon Sueda and Alpha 60.

For all these designers the involvement with art and cultural institutions has started quite early, right after school years, or is rooted in relations and interests born in those years. Beside the story of early projects, the questions of Carr invite the interviewees to discuss the role of graphic design in the making of exhibitions and the line between support and excess. ‘There is a thin line,’ Griskevicius points out, ‘between graphic design as an assistant to an object and as being an object itself,’ and Sueda believes that ‘if the graphic design is not in support of the exhibition narrative, then it can only get in the way or misrepresent the story,’ while Apfel say that ‘the extent to which we allow our exhibition graphics to come forward and draw attention to themselves always depends upon the context and content of the show.’ » [MORE INFO]


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